brianiddon.org.uk

The importance of online marketing simply cannot be avoided in the modern day. We live in a world where people find what they want by heading online and doing copius amounts of research first – and why shouldn’t they. The internet has given consumers far too much choice. Fifteen years ago, the only choice people had were the shops that stood in the high street, of which one may only sell what the shopper was looking for! Today, we literally have access to a global shopping experience. Is it a good thing? Perhaps for the consumer, despite them being crippled with choice. For the retailer, the local guy is now competing with the world.

Those who recognise this employ strategies and tactics to compete. They optimise their sites so ALL search engines can access it fully and get a full understanding of what it’s about. They run buy cialis online pay per click campaigns to further attract as much traffic as possible and they tweak their sites so they perform as efficiently as possible.

I’ve been a business consultant for over 20 years now and everything I used to recommend is obsolete now, certainly from a marketing perspective anyway. There’s obviously still some tricks that will stand the test of time – such as thank-you cards for new clients (so powerful). In terms of lead generation my strategies are now all online based.

No longer are you required to SHOUT at your customers until they hear you and stop by. You are now required to be in the right place at the right time – at the end of their query. You now have to build strong relationships with customers, find out what they want, what makes them tick and deliver.

If you don’t have a website, get one. Today’s consumer is offended by a businesses without one. They like to go online, check out the products, find out what you’re about and get in touch. A website is an absolute must, then get a professional SEO company to check out your site. Don’t use the designer – they design beautiful sites, find someone who specialises in SEO (Bristol based? Check out seo bristol.)

Brian Iddon is a business consultant with over 25 years experience advising to a wide range of SME’s. He considers himself a turnaround specialist and has successfully taken a number of businesses from being on the verge of closing down, to multi-million pound entities.
On his blog, he discusses some of the most important things he has learned over the last 25 years and shares secrets that he really shouldn’t.

There will be commentary on the latest business news and trading advice, as he also has a considerable amount of equity tied up in stocks and shares.

Right now, being in business is tough. People don’t have the disposable income they did 10 years ago and it’s really put businesses to the test. If your processes aren’t clear and ultra streamlined, you may well be a closure waiting to happen. What I hope to do here is encourage people to take the necessary action to prevent closure and ride out this wave of fiscal uncertainty – it can’t last forever.

A lot of businesses get the basics wrong – including myself. The problem with being submersed in your own business is that you often miss important things that need addressing. When an outsider comes and takes a look, buy cheap cialis they are blatantly obvious. Most of the time, the business owner knows, it’s just a case of finding time to fix it. Let me tell you, you need to look at your business from an outsiders perspective and if you find things wrong, however small, fix them.

In the coming months, I hope to really open up in an attempt to help others. I believe that my knowledge is wasted bottled up and others would truly benefit from it. Please stop by and tell me what you think and if you have any specific questions, just drop me a line.

To your prosperity,

Bri.