The importance of online marketing simply cannot be avoided in the modern day. We live in a world where people find what they want by heading online and doing copius amounts of research first – and why shouldn’t they. The internet has given consumers far too much choice. Fifteen years ago, the only choice people had were the shops that stood in the high street, of which one may only sell what the shopper was looking for! Today, we literally have access to a global shopping experience. Is it a good thing? Perhaps for the consumer, despite them being crippled with choice. For the retailer, the local guy is now competing with the world.
Those who recognise this employ strategies and tactics to compete. They optimise their sites so ALL search engines can access it fully and get a full understanding of what it’s about. They run buy cialis online pay per click campaigns to further attract as much traffic as possible and they tweak their sites so they perform as efficiently as possible.
I’ve been a business consultant for over 20 years now and everything I used to recommend is obsolete now, certainly from a marketing perspective anyway. There’s obviously still some tricks that will stand the test of time – such as thank-you cards for new clients (so powerful). In terms of lead generation my strategies are now all online based.
No longer are you required to SHOUT at your customers until they hear you and stop by. You are now required to be in the right place at the right time – at the end of their query. You now have to build strong relationships with customers, find out what they want, what makes them tick and deliver.
If you don’t have a website, get one. Today’s consumer is offended by a businesses without one. They like to go online, check out the products, find out what you’re about and get in touch. A website is an absolute must, then get a professional SEO company to check out your site. Don’t use the designer – they design beautiful sites, find someone who specialises in SEO (Bristol based? Check out seo bristol.)